Toyota China strategic upgrade

On April 24, 2026, at the Beijing International Automobile Exhibition, Toyota China proposed that in 2026, Toyota will use "Made with China for China" as its action guide, taking its localization strategy to a new level. This will bring Chinese management teams to the forefront and make strategic decisions closer to the market. At the same time, the Lexus Shanghai new energy project will come to fruition, as Toyota will build an integrated system for pure electric models from research and development to production and sales.