Top real estate companies are intensifying their presence in core cities.

On April 21, both Beijing and Shanghai synchronized their land auction windows, with top real estate companies actively participating in bidding for high-quality land parcels. On that day, Shanghai successfully completed the centralized auction of residential land for the third batch of 2026, with a total transaction amount of about 7.2 billion yuan; the Yizhuang Yinghai land parcel in Beijing was also successfully auctioned. Top real estate companies showed a stronger willingness to participate in projects that have the conditions for developing "good houses." Many industry insiders believe that, against the backdrop of the continued strengthening of the "good house" policy orientation, the land market is gradually shifting from size expansion to quality orientation, and corporate investments are increasingly focusing on certainty and product strength.