Carlsberg will end its collaboration with Coca-Cola and become Pepsi's bottler in most of northern Europe.
On April 21, Carlsberg announced a new partnership agreement with PepsiCo, becoming the bottler for the latter in Denmark, Finland, and the Baltic countries starting from January 1, 2029. Carlsberg's existing bottling agreement with Coca-Cola in Denmark and Finland will expire on December 31, 2028.
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