Wei Jianjun strongly criticized the Wei brand team for not being able to market properly and lacking the taste and style of BBA. Wei CEO Zhao Yongpo apologized.

At a recent Weypai V9X pre-sale event, Great Wall Motors Chairman Wei Jianjun publicly criticized Weypai CEO Zhao Yongpo and Great Wall Motors CGO Li Ruifeng, saying he was "very dissatisfied" with the marketing and communication performance of the Weypai V9X. Wei Jianjun said that the car is definitely a very good product, but the team's communication was not done well, lacking the taste and style of BBA (German luxury car brands). "I remember a car mogul once said, if your marketing team is unable to convert the huge efforts and research and development of our engineering and technical staff into results or wealth, it is equivalent to a crime." He said that the Weypai brand is still very young and they cannot grasp the taste and style well. They work very hard, want to say everything, lack focus, are very scattered, cannot penetrate, and fail to establish a mental ownership for potential buyers.