Great Wall Motors' Wei Jianjun: Rather lose business opportunities than lose reputation, refuses to participate in price wars.

The chairman of Great Wall Motors, Wei Jianjun, recently visited the ancient city of Pingyao in Shanxi province, participating in a large-scale live broadcast by CCTV at the former site of Rishengchang Money Exchange, where he systematically explained Great Wall Motors' "contract spirit" business philosophy for the first time. Wei Jianjun clearly stated that in the intense stage of industry price wars, Great Wall Motors chooses to "lose business opportunities rather than lose reputation," adhering to not lowering quality or standards, and building a differentiated competitive barrier through 36 years of credit accumulation.