Ali launches "Pipi Valley" and Yunwen creates the "Yuegu Mi" app, while giant companies encircle the potential billion-dollar valley market.

Alibaba's gaming department Lingxi Interactive Entertainment is currently developing a millet business "Pipi Valley" that integrates information, community, and card drawing. It has already launched the "Pipi Valley Card Drawing Machine" official account. According to Tianyancha information, its operating entity is 100% controlled by Guangzhou Lingxi Interactive Entertainment Information Technology Co., Ltd. It is reported that a mini-program with the same name is also about to be launched. At the same time, the "Yue Gumi" millet mini-program launched by Yuewen Group at the end of 2024 is currently advancing the development of an independent app version, trying to establish differentiated barriers in the millet economy in the midst of restructuring.