Xiaohongshu will launch its cross-border e-commerce business Redshop in June.

Insiders close to Xiao Hong Shu (Red) indicate that its cross-border e-commerce platform, Redshop, will officially launch in June 2026. In the initial phase, the plan is to selectively invite some seed merchants, with a focus on covering categories such as handmade traditional crafts and unique handicrafts. Subsequently, it will gradually expand to include more categories.