Yu Chengdong strongly criticized the team for not having a high-level design.

Huawei's Executive Director, Chair of the Product Investment Review Committee, and Chair of the Terminal BG, Vincent Yang, recently posted on his friend circle, "I have recently criticized the team fiercely for some retail designs that were not done well, and the core reason lies in aesthetics." He reposted a post titled "Is having money equal to having good taste? Purely subjective" and stated that the team needs to collectively learn to improve their aesthetic level, create a high-end brand with a sense of luxury, and adhere to the positioning of high-end, fashion, and youthfulness. They should adhere to the ultimate, simple, and pure design language, and unify the high-end standard in industrial design, retail, and marketing presentation.