Feitian Maotai raises prices and lands, with Maotai priced at 1539 yuan per bottle still sold out. Distributors: Compressing distribution channels is a trend to reduce profit margins.

Today, Feitian Maotai has increased in price. Hongxing Capital noticed that the i Maotai Feitian 53%vol 500ml Guizhou Maotai liquor has increased to 1539 yuan/bottle, and is currently sold out, with the system showing "sold out". On the previous day, Guizhou Maotai announced a price increase message: starting from March 31st, the Feitian Maotai 2026 sales contract price will increase by 100 yuan per bottle, and the retail price of the self-operated system will increase by 40 yuan per bottle. Regarding this price adjustment, on March 31st, a person close to Maotai said in an interview that adjusting the prices of related products is a further implementation of Maotai's mechanism for dynamic adjustment of prices to "follow the market and remain relatively stable". Some Maotai distributors said that the asymmetrical adjustment of the factory price of Feitian Maotai and the retail price of the self-operated system has little impact. The self-operated system retail price has increased to 1539 yuan/bottle, and the selling price of distribution channels will not be lower than this price. It is a trend for manufacturers to compress profit margins.