Luckin Coffee responds to individual cases of coconut meat turning purple in new products.

On March 30, Luckin Coffee's new product "A Whole Coconut" sparked criticism on social media, with some users pointing out that "certain coconut meat appeared abnormally purple," causing a food safety controversy. On March 31, Luckin Coffee responded to the media, stating that after verification, the pale pink color of the coconut meat may be due to the presence of natural polyphenols and active enzymes in the coconut flesh. It is a normal natural phenomenon and safe to consume.