Milk starts a price war.

Sina Finance News on March 30th, it was observed during a visit to a community supermarket in Fengtai, Beijing that premium milk brands such as Telunsu and Yili Gold were on sale for 39.9 yuan, as compared to their usual retail price of around 49.9 yuan. The distributor mentioned to Interface News that the normal wholesale price for products like Telunsu and Gold is around 32 yuan, and if sales are poor, they may offer freebies or even lower the price for downstream customers. According to his experience, high-end products had poor sales in previous years, and this year, regular products are also not selling as well as before, which can be attributed to factors such as the sluggish economic environment, increased availability of substitute gift boxes, and the late timing of the Chinese New Year this year.