Wanda Films: In 2026, we will continue to expand cooperation in the field of joint promotion and advertising for imported films.
On March 27th, Wanda Film stated in institutional research that in 2026, in addition to actively promoting investment in project filming, production, and screening, the company will rely on the advantages of the entire industry chain to vigorously develop platform-based distribution businesses. On one hand, the company will focus on promoting commercial blockbusters. Apart from jointly releasing "Pegasus" and "Boonie Bears: The Wild Life" during the Chinese New Year period, the company will also control the release of films such as "Sunshine Girls' Choir", "The Wilderness", "When the Flowers Bloom", "The Grand Opening Guide", "Cold War 1994", and "Cold War 1995", as well as jointly releasing "Dragon's Delight" and other film projects. On the other hand, the company will continue to expand cooperation in the field of joint promotion of imported films. Currently, the jointly promoted film "Matthias & Maxime", which received 9 nominations at the 98th Academy Awards, is currently showing in theaters. The company will also actively explore multi-channel distribution models, such as releasing the same IP project as a series of films in Wanda theaters and also releasing it as a series on streaming platforms, maximizing the value of content through dual spaces and multiple forms.
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