Addressing pressing issues, stimulating market vitality: New "Product Barcode Management Measures" released.

Today, it was learned from the press conference of the Market Regulation Administration that the newly revised "Regulations on Product Barcode Management" were released today. Product barcodes are the "identity cards" of products and are important tools for product quality traceability and digital supervision. The revised "Regulations on Product Barcode Management" improve system norms and solve prominent practical problems. Drawing on years of management experience, it standardizes the requirements for the use of product barcodes in the case of entrusted production, and resolves prominent issues in practices such as the registration of foreign registered product barcodes. It strengthens the role of product barcodes in quality traceability management, providing institutional guarantees for enhancing regulatory precision. The revised "Regulations on Product Barcode Management" reduce the burden on enterprises and stimulate market vitality. It abolishes the qualification certification for barcode printing companies, exempts sellers from the obligation to verify product barcodes when purchasing goods, and optimizes and adjusts penalties, adhering to the principle of proportionality between punishment and offense, combining punishment with education. For offenses with minimal social harm, it shifts from "punishment for violation" to "corrective action first," balancing leniency and severity, reducing systemic transaction costs, optimizing the business environment, and stimulating market vitality. The revised "Regulations on Product Barcode Management" clarify the scope of application of product barcodes and strengthen their role. Based on years of practice in product barcode management and application, it highlights the role of product barcodes as the "identity cards" of products, reinforcing their role in product information collection, quality and safety traceability, providing institutional support for establishing a national unified product information database, and serving the high-quality development of the digital economy.