Apple CEO Cook: The new Mac attracted a record number of first-time buyers.

Apple launched three new Mac models last week: MacBook Neo, MacBook Air with M5 chip, and MacBook Pro with M5 Pro and M5 Max chips. Apple CEO Tim Cook said on Friday that this new product release has set a record high for first-time Mac buyers. While not specifically mentioning a particular product, the data reflects the popularity of the MacBook Neo, which starts at $599 and targets the large market of users switching from Windows computers and Chromebooks.