Jia Guolong exclusively responds to setting up a new brand: hoping to take over some Xibe stores and employees.

The latest entrepreneurial project of the founder and chairman of Xibei Catering Group, Jia Guolong, "Tian Bian Sha Guo Men Mian," has quietly landed in the Beijing 798 Art District. This new store opened on February 13th, with an average consumption of 40 to 50 yuan per person, featuring the specialty of Sha Guo Men Mian from Jia Guolong's hometown of Ba Meng in Inner Mongolia. Jia Guolong revealed to reporters that Xibei plans to close some stores, and he hopes that a new brand can take over some of the stores and employees. "The Xibei brand will still continue in the future, closing some, transferring some, and retaining some core stores," Jia Guolong said.