Ma Huateng talks about "raising shrimp" for the first time publicly: can combine with the decentralized concept of WeChat.

On March 18, at the Tencent Holdings 2025 Performance Communication Meeting, Ma Huateng publicly talked about his thoughts on "raising shrimp" for the first time. He believes that the application of "lobster" can allow AI to land in various rich scenarios, not just completely focused on ChatBot as in the past. This can better utilize Tencent's resources, allow all fronts to join together, and also inspire the development of WeChat agents. Ma Huateng mentioned that mini-programs in the WeChat ecosystem have always been decentralized, and similar concepts can be integrated into future "lobster" applications. Service providers are particularly afraid of being short-circuited and channeled, so Tencent needs to consider this demand in its ecological design. He stated that in the future, Tencent's "raising shrimp" will combine centralization and decentralization. Agent partners hope to have their own traffic and entry points, but they also don't want to be simply invoked. "This is a longer-term consideration, everyone may need to be patient as this cannot be rushed."