Airwallex Air Cloud: Chinese companies going global shift from "white label OEM" to "branding" geometric growth.

Recently, Huang Xiaoming, Chief Business Officer of the global cross-border payment service platform Airwallex in China, pointed out in an interview with Jiemian News that the mode of Chinese companies going global is undergoing a qualitative change - shifting from early-stage OEM, speeding up towards brand output, showing a geometric growth trend. Huang Xiaoming mentioned that five years ago, the main force going global was mostly companies that were "not well-known", with products mainly focused on OEM and lack of brand premium. In recent years, well-known domestic consumer brands have set sail overseas, becoming new growth engines. He cited examples such as Stone Technology and Zuimi in the field of sweeping robots, Laifen in personal care appliances, and Ulike in beauty and personal care brands, all of which have rapidly risen in overseas markets. In addition, he also mentioned that as Chinese companies transition from a "behind-the-scenes" role to a "front-and-center" role, the activity of global capital flow has significantly increased. While the trading frequency and volume in the US market remain strong, emerging markets such as Mexico, Brazil, and the Middle East are becoming new hotspots for overseas expansion.