Maotai Chenhua, Guizhou: By 2025, the sales volume of Maotai in the Southeast Asian market will increase by more than 4 times.

On March 16th, at the 2026 International Distributor Gala of Guizhou Maotai, the Secretary of the Party Committee and Chairman of Maotai Group, Chen Hua, stated that in 2025, facing the difficulties and challenges of the domestic and international liquor industry market, Maotai and its distributors have worked together fearlessly, forging ahead and achieving significant results. Faced with a complex international market environment, Maotai Import and Export Company has taken the initiative and made precise efforts, steadily expanding into key markets. The sales volume through duty-free channels has doubled, sales volume in Southeast Asia has increased by over 4 times, and sales of Maotai Zodiac Liquor have increased by 135.5% year-on-year, effectively maintaining the stability of Maotai's international market.