China Lirong's profit increased 9% in 2025.

Chinese fashion retailer LILANG's profit in 2025 increased by 9.0%, partially due to strong sales growth in its business casual and other series. The company, based in Fujian, said on Monday that its full-year profit as of the end of December was 502.4 million yuan, with revenue increasing by 11.5% to 4.07 billion yuan. Revenue from the company's core LILANZ series business increased by 6.0%, benefiting from operational efficiency improvements brought about by the company's shift to a direct-to-consumer model.