315 Gala exposes private domain marketing, private domain marketing makes 5 times profits by hunting the elderly.
In late January 2026, journalists from the 315 Gala attended an internal exchange meeting in a city in central China organized by the private domain marketing industry. Many representatives from "online video production companies" took the stage to seek partners. The journalists learned that these so-called "online video production companies" are a key link in the private domain marketing industry. These companies purchase products at low prices from pharmaceutical or healthcare companies, create series of videos such as health lectures, and sell them to private domain marketing companies. Private domain marketing companies guide consumers to private domain scenes on social platforms, play courses, and market products.
The pharmaceutical and healthcare products purchased by online video production companies have very low procurement costs, but their selling prices are very high. A common auxiliary treatment drug is exaggerated or even falsified in terms of its basic functions, and then sold at a market price nearly 5 times higher. To uncover the secrets behind this, the journalists visited the office of "Dahong International," where they were received by Manager Liu. At the beginning of the conversation, Manager Liu first mentioned the 315 Gala.
"If you're going to do something, do it after the Chinese New Year, after 315. Our private domain channel is in a gray area."
Manager Liu from "Dahong International" told the journalists that as businesses that produce false course lectures, sell drugs at high prices, and deceive elderly people, they need to act discreetly during this period. "Everyone is worried that this year's 315 community thing will be exposed." "Let's talk after 315, this is called the pharmaceutical circle, and 315 is the benchmark." So who produces these videos? With the help of an informant, journalists found Shenwei Culture Media Co., Ltd. in a city in northeastern China, where Chairman Zhong indicated that the key factor in determining whether an online video can sell products is the "medical experts" who speak confidently in the videos, and these "disciples of traditional Chinese medicine, presidents of associations, expert committee members," and other prestigious titles are almost all props that can be bought with money! As journalists posing as online video production companies, they contacted several so-called expert lecturers who recorded online videos. However, they were very cautious and refused to meet with the journalists in the near future.
Impostor Expert: "It's best if we wait until after 315, okay? Or maybe we can contact each other early March, and then finalize this matter after 315, whether we should record programs or how to proceed, because right now we really can't do this."
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