Market Supervision Administration: Crack down on false advertising targeting the elderly and safeguard the consumer safety of the "silver-haired" population.

The State Administration for Market Regulation focuses on safeguarding the consumption safety of the elderly and ensuring the price order of important festivals, accurately targeting and taking strong measures to create a safe, secure, fair, and orderly consumption environment. Among them, cracking down on false advertising targeting the elderly to protect the safety of the elderly consumers. The elderly are an important group receiving social care, but often become the primary targets of false advertising by unscrupulous individuals, especially in the areas of pharmaceuticals and health products. In response to this issue, the State Administration for Market Regulation deployed a special campaign in 2025 to crack down on illegal activities targeting the elderly. Crack down on illegal activities targeting the elderly, especially false advertising and price fraud in pharmaceuticals and health products, which infringe on the legitimate rights of the elderly and disrupt the competition order of the elderly care service market. Nationwide, a total of 6175 illegal cases were investigated and handled, with a fine of approximately 104 million yuan, and 4908 entities were ordered to rectify. Strengthening enforcement of the entire chain of private domain live streaming. Targeted governance is carried out against the trend of health product false advertising spreading to the private domain live streaming field and evading supervision, conducting in-depth inspections of relevant private domain live streaming platforms, and implementing comprehensive crackdowns on illegal entities including platforms, live broadcasting rooms, production companies, and sales companies.