Ministry of Commerce: Launch of National Appliance, Digital, and Smart Product Consumer Season 2026

On March 13, 2026, the launch ceremony of the National Season for Home Appliances, Digital and Smart Products Consumption was held in Shanghai. Vice Minister of Commerce Sheng Qiuping and Deputy Mayor of Shanghai Lu Shan delivered speeches via video. The Ministry of Commerce thoroughly implemented the decision-making arrangements of the Party Central Committee and the State Council, adhered to the dual-drive strategy of "policy + activities," relied on the policy of trading in old products for new ones, organized a series of activities for the National Season for Home Appliances, Digital and Smart Products Consumption in 2026, further amplifying the positive role of trading in old products for new ones in expanding consumption, promoting transformation, benefiting the people and other aspects. This event set up the main venue in Shanghai, organized activities in Liaoning, Guangdong, and Sichuan, in the form of "east, west, south, north, four regions leading the way, and national outreach," promoting the government, associations, enterprises, platforms, media, and financial institutions to work together and create a favorable environment for policy implementation.