Ideal car Ma Donghui: Closing 100 stores is misinformation, new stores will continue to be added this year.

date
13/03/2026
Recently, Ideal Car held a full-year performance conference call for 2025. The company's co-founder, executive director, and president, Ma Donghui, clearly stated during the meeting that the information circulating online about "Ideal Car closing as many as 100 stores" is false. In 2026, Ideal Car will continue to push forward with plans to add new stores. Ma Donghui emphasized that Ideal Car has never formulated a large-scale plan to close stores, and will only make normal adjustments to a few low-efficiency stores that cannot support sales targets. This action is aimed at addressing issues such as poor initial site selection and declining foot traffic in certain areas, and it is a regular business optimization move rather than an overall channel contraction. In terms of the channel layout planning for 2026, Ideal Car has established a core strategy of prioritizing quality over quantity. Newly added stores this year will be located in top-tier shopping malls and high-quality car cities to enhance brand influence and attract high-quality customer traffic.