Lates News

date
11/03/2026
Porsche expects sales to continue to be under pressure this year. The luxury car manufacturer is focusing on addressing tariff pressures and making adjustments to its costly electric car strategy transformation. Porsche expects full-year revenue to slightly decrease, with a maximum of 36 billion euros (about 41.9 billion dollars). Last year, U.S. tariffs and about 2.4 billion euros in expenses related to the electric car strategy transformation severely impacted performance. The company had previously indicated that after experiencing a low point last year, it expects the situation to improve by 2026. Porsche announced on Wednesday that in order to achieve this goal, it will reduce management levels and structures and decrease investments in the long term. The manufacturer is developing models and derivatives positioned above two-door sports cars and the Cayenne SUV to increase profit margins. The company plans to cut around 3,900 jobs by the end of 2030, including 2,000 temporary workers.