Omdia: Predicts that the global smartphone shipment volume in 2026 is expected to decrease by about 7% year-on-year.

According to the latest forecast by Omdia, global smartphone shipments in 2026 are expected to decline by about 7% compared to the previous year. This forecast is based on assumptions about memory prices in the first quarter of 2026, and it is expected that as time goes on, price pressures and supply constraints will begin to ease in the second half of this year. In 2026, the global smartphone market will face significant challenges. Tightening memory supplies and sustained high prices are causing manufacturers' costs to continue to rise. Currently, the proportion of memory in the smartphone bill of materials has significantly increased, eroding manufacturers' profitability, especially impacting entry-level devices. Since the fourth quarter of 2025, smartphone manufacturers have begun to increase retail prices to maintain profit margins. However, continued price increases may weaken market demand, especially in price-sensitive emerging markets.