Storage company executives go on a crazy shopping spree for luxury goods.

During the day, storage executives discussing AI computing power, HBM capacity, and LPDDR prices at the MWC exhibition hall, appeared in luxury stores on Gran Via at night, carrying shopping bags in and out. Downstream terminal manufacturers joked privately, "The chip people who came to the meeting this year are like they just struck gold." For the storage industry, the beginning of 2026 is almost the most rare "drop gold" moment in history. The demand for high-bandwidth memory in AI data centers has exploded, with capacity prioritizing towards the server side; at the same time, the supply of DRAM and NAND needed for smartphones is tightening, leading to a rapid increase in prices for mobile LPDDR4/5. The sudden imbalance in supply and demand has turned the storage industry, which has long been at the bottom of the cycle, upside down overnight, and has also transmitted pressure to consumer electronics terminals.