After the Spring Festival holiday, airfare and hotel prices have fallen, and middle-aged and elderly groups have become the main force for traveling off-peak.

During the Spring Festival holiday in 2026, the cultural tourism market achieved a "strong start". After the holiday, as airfare and hotel prices fell, off-peak travel continued to heat up, and the tourism market remained active. A reporter saw in a travel agency store in Fengtai District, Beijing, that citizens came in endless streams for consultation and registration. Unlike the short-distance "check-in" trips during the Spring Festival, post-holiday tourists are more inclined towards quality routes with a slower pace and focus on in-depth experiences. Yang Yan, the sales manager of a tourism group's store on Fengguan Road in Beijing, said that this year, the proportion of middle-aged and elderly off-peak travelers is around 35%, and most customers started enquiring and signing up for off-peak Spring Festival travel products in early January, and they prefer health and wellness, check-in, and classic routes.