NetEase: AI can help companies accurately tap into the overseas market.

date
24/02/2026
Xiong Yanjun, the head of Netease Youdao's ecological cooperation, said that by using self-developed AI technology, Netease is able to link Guangdong manufacturing on one hand and connect with 30 million overseas bloggers on the other hand, allowing them to create a golden business card for Guangdong brands. She introduced that starting from 2021, Netease's self-developed Chinese games began to go global in large numbers, and in the future, they will use game IPs to create more content and expand cultural influence abroad. She pointed out that AI can greatly improve the efficiency of the marketing process, customize localized marketing strategies, increase advertising conversion rates by 25%-40%, reduce material production cycles by 90%, and help companies accurately open up overseas markets. Netease's AI marketing technology covers clients in multiple industries and has helped well-known companies such as Miniso, Midea, GAC, and BYD successfully expand into overseas markets. (Shenzhen Special Zone Daily)