Chinese New Year tourism market welcomes structural changes, AI entering the game becoming a new highlight.

During the Spring Festival holiday, the tourism market has delivered a significant report card. Journalists have noticed, from comprehensive data from multiple online travel platforms, that domestic travel orders and hotel room nights have reached new highs, while the Spring Festival tourism market this year has shown many structural changes: in family trips, "multi-generational travel" and "reverse New Year's celebrations" are happening simultaneously; county-level tourism is no longer solely reliant on scenic areas, with returning hometown crowds becoming a new consumer power; AI technology is transitioning from a "tool" to a "butler" role, reshaping tourists' decision-making processes.