New Year BBA car prices sharply decreased, and new energy vehicle companies extend the car loan period to replace price reductions.

The Spring Festival holiday in the Year of the Horse is coming to an end. Reporters found that new energy vehicle companies at the beginning of 2026 are showing a high degree of strategic consistency, opting for strong financial policies instead of price discounts to drive sales. New energy vehicle companies are significantly extending the car loan period, from the traditional three years to seven years. Car companies are trying to attract consumers with low-threshold purchasing policies, which accurately target the biggest pain point for young people today - limited budget but still wanting to own a decent smart car. In addition, Blue Whale reporters found that most 4S stores of brands such as Mercedes-Benz, BMW, and Audi did not start opening until the third day of the new year, with discounts and promotions still being the main theme. The highest discount for the Mercedes-Benz GLB is 129,000 yuan; the BMW 7 series has a maximum discount of 270,000 yuan; the Audi A7L is reduced by 187,200 yuan, and the prototype of the Audi A3, Flying Life, is as low as 100,000 yuan in some stores. It is worth noting that the promotions of luxury brands like BBA in this round are not specifically for the Spring Festival. Reporters found that most 4S stores' promotional policies were already released before the holiday.