WeChat Year of the Horse Data Report: Guangdong tops the list of provinces most fond of sending red envelopes and blue envelopes in the country.

The WeChat team released the 2026 Spring Festival data report "New Spring Festival Consumption Power in Full Swing", depicting a scene of vibrant consumption, booming travel, and festive atmosphere during the Chinese New Year: During the Spring Festival, the number of transactions for travel, entertainment, and offline activities increased by more than 20% year-on-year, with destinations like Malaysia and the Maldives gaining popularity due to their names involving the word "horse". Nearly 10 million pieces of content related to the Spring Festival were posted on video platforms. "Zodiac travel" is becoming a new trend for long holidays. The report shows that destinations with names involving the word "horse" have seen a surge in popularity. In addition to visiting Malta and Romania to experience exotic cultures, Malaysia and the Maldives have indeed attracted a large influx of Chinese tourists, with offline transaction consumption amounts increasing by 131% and 186% respectively. The transaction amount on the Malaysian mini-program during the Spring Festival period increased by over 140% year-on-year. During the Spring Festival holiday, mini-programs have shown outstanding performance in the global market, with transaction amounts increasing by over 65% year-on-year. Compared to traditional gift-giving, WeChat's virtual red envelopes are becoming a popular way for people to give gifts during the Spring Festival. This light and mobile "sending exotic flavors before the festival and bringing hometown sentiments after" has led to a fourfold increase in daily gift orders on WeChat's mini-stores. Guangdong province has topped the list as the province with the most red envelope senders and blue envelope givers in the country at the same time.