Apple will hold a product launch event on March 4th.

date
17/02/2026
Apple Inc. announced on Monday that it will hold a product launch event on March 4th, as the company prepares to release several new devices in the coming weeks. The iPhone maker has invited the media to attend the event in New York and London, but has not specified what products will be released. The invitation suggests that the event will be smaller in scale compared to the company's usual launch events held in Cupertino, California. The announcement also did not mention whether the keynote address will be live streamed. Apple is set to release several new products, including a new MacBook Pro, MacBook Air, a low-cost MacBook in multiple colors, and new iPad models. Apple will also launch the iPhone 17e.