National subsidies and Spring Festival promotions are driving the home appliances 3C consumer market, with some terminal products raising prices due to cost pressures.

A new round of government subsidies has been implemented, and reporters visited multiple household appliance and 3C stores in Guangzhou and Shenzhen to find out that consumers can now apply online for subsidies when purchasing digital and smart products. Currently, the market's enthusiasm for New Year shopping has significantly increased, with some Huawei store employees saying they are too busy verifying purchases to even have time to eat. Some popular smartphone models are experiencing shortages. Due to rising prices of upstream raw materials and components such as copper and storage, the trend of product price increases is already apparent. Some ovens and smartphones have already increased prices due to cost pressures, and the industry predicts that prices for some air conditioning products may continue to rise after the Chinese New Year.