WeChat official announcement: To deal with the violations of Yuanbao links and restrict them from being directly opened within WeChat.

date
04/02/2026
WeChat announced measures to crack down on third-party induced sharing behavior, targeting excessive marketing and induced sharing violations that have erupted around the theme of the Spring Festival. In this context, we have received feedback and complaints from users regarding Yuanbao, as its related Spring Festival marketing activities involve inducing users to share links to WeChat groups through tasks and red packet rewards, disrupting platform ecological order, affecting user experience, and causing harassment to users. After assessment, we have taken measures to handle the violations related to Yuanbao's links, restricting them from being directly opened within WeChat. These measures will take effect immediately.