PepsiCo plans to reduce the prices of some of its snacks by up to 15%.

PepsiCo plans to lower the prices of products such as Lay's potato chips and Doritos by up to 15%. The decision to reduce prices was made by this beverage and snack food giant in response to receiving a large number of complaints from consumers via email and voicemail, stating that the products were too expensive to afford. Rachel Fernando, CEO of PepsiCo's American food business, stated: "Consumers have told us that they need better value for their money." The high prices of food products have sparked widespread dissatisfaction among consumers. After the COVID-19 pandemic, major food companies have continued to raise prices on a variety of products, with the snack food category becoming a focus area for price increases by leading companies who believe that consumers will remain loyal to their brands.