World Gold Council: There is little sign of easing economic and geopolitical uncertainty. Strong momentum in gold demand is expected to continue.

Senior market analyst Louise Street of the World Gold Council commented that 2025 witnessed a sharp increase in global gold demand and a significant surge in gold prices. Ongoing economic and geopolitical risks have become the new normal, leading consumers and investors to buy and hold gold. Gold investment demand has become the focus of the year, with investors competing to allocate gold through various available channels, while other sectors also provide support for global gold demand. The price of gold in US dollars rose by 67% compared to the previous year, but demand for gold jewelry only decreased by 18%, indicating that consumers are still willing to purchase gold jewelry products in a high gold price environment; at the same time, global central banks remain committed to increasing their gold reserves. Looking ahead to 2026, there are almost no signs of easing economic and geopolitical uncertainties, and the strong momentum in gold demand from 2025 is expected to continue. At the beginning of this year, the price of gold broke the $5000 per ounce mark for the first time in the first month, once again highlighting the important role of gold as a safe haven asset during uncertain times.