This year may break the record for the hottest Spring Festival holiday travel. The number of travel bookings on the third day of the lunar New Year has surged.

Currently, the Spring Festival tourism market has ushered in a booking frenzy, with family travel and quality, diversified experiences becoming the prominent trends in this year's Spring Festival tourism consumption. Data from multiple tourism platforms show that this year, the Spring Festival holiday coincides with a wave of parent-child travel, an increase in experiencing traditional customs, and other factors, making it likely to break the record for the "hottest Spring Festival" in terms of tourism, continuing to drive the revitalization and upgrade of the tourism market. In terms of travel duration, products ranging from 5 to 7 days still dominate the market, while traveling during the festival period has become a new highlight. Many tourists choose to postpone their departure to achieve the dual goals of returning home for the holiday and going on vacation. As of now, the booking volume for festival period travel products has increased by over 30% year-on-year, with a peak in travel bookings on the third day of the lunar new year, where the daily booking volume has increased by over 40% compared to the same period last year.