In 2025, Xinjiang received a record high of 323 million tourists throughout the year.

Reporters learned from the ongoing two sessions of the Xinjiang Uygur Autonomous Region that in 2025, Xinjiang will receive a total of 3.23 billion tourists throughout the year, with tourism spending reaching 370 billion yuan, representing an 8% and 8.4% increase respectively compared to the previous year, both reaching historical highs. Xinjiang has become a "poetic and distant place" that more domestic and foreign tourists aspire to visit. According to Gu Li, Deputy Secretary of the Party Group and Director of the Department of Culture and Tourism of the Autonomous Region, in 2025, Xinjiang will focus on the "tourism-driven Xinjiang" strategy, focusing on the construction of cultural and tourism industry clusters, improving infrastructure and service systems, creating a series of boutique routes and characteristic products, and continuously optimizing the tourism market environment.