High gold prices will "temper" the gold and jewelry industry in 2026 or accelerate reshuffling.

On January 26th, London spot gold and New York Commodity Exchange gold futures broke through $5,100 per ounce for the first time in history; Shanghai Gold Exchange spot gold and Shanghai Gold main contract also rose all the way and hit new highs on January 27th, both surpassing the threshold of 1150 yuan per gram. Since 2026, international and domestic gold prices have risen by over 16% and 15% respectively. Industry insiders believe that the sustained high-level operation of gold prices will bring profound changes to the gold jewelry industry. In 2026, the reshuffling process of the traditional jewelry industry may accelerate. High gold prices combined with new tax policies are pushing the industry from a "price war" to a "value war", with the real winners being practitioners who adhere to the path of high-quality development. Recently, reporters found during visits to jewelry processing companies in Shenzhen, listed gold and jewelry companies, and Shenzhen Shuibei, the largest gold trading distribution center in China, that the industry is facing the dual challenges of rising raw material costs and suppressed demand for gold jewelry consumption. The industry is undergoing a transformation and upgrade through technological innovation, product structure adjustment, and channel optimization.