The national "Time-Honored Brand Carnival" will kick off in 2026.

The National "Time-Honored Brand Carnival" and the Greater Bay Area Flavor Consumption Season Kick-Off Ceremony, jointly organized by the Ministry of Commerce and the Guangdong Provincial People's Government, was held in Guangzhou on January 26. With the theme of "Revitalize Traditional Chinese Brands with New Styles", a total of 35 distinctive events throughout the year will provide the people with a more rich and colorful consumption experience and cultural feast. It is understood that the 2026 National "Time-Honored Brand Carnival" will focus on four main themes: "Creative Market of Time-Honored Brands", "Public Appreciation of Time-Honored Brands", "Exhibition of Time-Honored Brand Masterpieces", and "Time-Honored Brand Innovation Going Global". Various regions will organize 35 distinctive events to expand the supply of high-quality goods and services, creating diverse and integrated consumption scenes. Especially with the approaching of the Year of the Horse Spring Festival, 8 national themed activities will be launched to create a "one-stop" shopping platform and trendy consumption scenes. At the kick-off ceremony, the Guangdong Provincial Department of Commerce released the second batch of "Yue Hand Gifts", covering three categories: technology and cultural creativity, intangible cultural heritage health, and specialty flavors. Guangzhou introduced a batch of new "National Trend" products from time-honored brands, showcasing the new formats, new models, and new scenes of development of time-honored brands in Guangzhou. As a key event of the National "Time-Honored Brand Carnival" and an important part of Guangdong's "Guangzhou Going Worldwide" spring action, the Greater Bay Area Flavor Consumption Season will continue until January 28. Popular Guangzhou time-honored brand trendy products such as Wang Laoji International Canned Tea, Zhujiang Beer Tea Lager, and Shuangyu Fifteen Sports Games Commemorative Ball will be featured, creating an annual consumption feast integrating cultural heritage, consumer benefits, and brand empowerment.