Porsche dealers are expected to reduce by 30% this year, with no plans for localization.
Pan Li Chi, CEO of Porsche China, stated today that Porsche is a financially self-sufficient company and every penny is spent carefully. Within the company, cost reduction measures will continue, saving funds for investment in the market and future research and development, with a focus on the Porsche Shanghai R&D Center. Porsche is currently in a phase of recalibration and adjustment, aiming to win back the Chinese market through measures such as optimizing and streamlining the dealer network and launching exclusive models, rather than defining success by sales volume. By 2025, the number of dealers has been reduced from 150 to 114, with a target of 80 by 2026. He also mentioned that by the end of this decade, Porsche will introduce two new internal combustion engine and plug-in hybrid models, including B-class and D-class SUVs. Additionally, Porsche currently does not have any plans for localization.
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