In 2025, Tibet will receive over 70 million tourists.

Journalists learned from the 2026 Tibet Autonomous Region Cultural and Tourism Work Conference on the 24th that the Tibet cultural and tourism market continued to heat up in 2025, receiving a total of 70.73 million domestic and foreign tourists, an increase of 10.71% compared to the previous year. The data shows that in 2025, Tibet's cultural and tourism products further enriched, with the output value of the cultural industry reaching 15.013 billion yuan, a year-on-year increase of 35.29%, and total tourism expenditure reaching 81.681 billion yuan, a year-on-year increase of 9.51%. Xiao Chuanjiang, Party Secretary and Deputy Director of the Tibet Autonomous Region Department of Culture and Tourism, said that series of policies such as "Winter Tour Tibet" and "Local Tour" and popular folk activities such as the Tibetan Fitness Hot Pot Party and Yak Skin Boat Race are promoting the coordinated development of local resources, formats, and scenes.