In 2025, China's cosmetics market transaction exceeded 11 trillion yuan, with domestic cosmetics market share exceeding 57%.

Yesterday, the "2025 Chinese Cosmetics Industry Data Release Conference" hosted by the China Flavors and Fragrances Cosmetics Industry Association was successfully held in Qingpu District, Shanghai. The data released at the conference shows that by 2025, the size of the Chinese cosmetics market will reach a new high, with a total transaction volume across all channels exceeding 1.1 trillion yuan, reaching 1,104.45 billion yuan, an increase of 2.83% year-on-year. The competitiveness of domestic brands continues to lead, with a market share increasing to 57.37%. The rise of domestic brands, channel integration, and market segmentation are the main themes of industry development. The report shows that the concentration of the Chinese cosmetics industry has further increased, the trend towards "boutique" has deepened, over 60% of the top 500 brands maintain positive growth, and the number of brands eliminated in the year reached 26,900. The industry competition is becoming more rational, and resources are accelerating towards technology innovation-oriented enterprises.