"Shop in China" National Ice and Snow Consumption Season Opens

date
19/01/2026
The national ice and snow consumption season of "Buy in China" was launched in Harbin, Heilongjiang Province on the 19th. It is reported that the national ice and snow consumption season, as a key special event of "Buy in China", will further integrate ice and snow resources from various regions, introduce more high-quality products and services, innovate "ice and snow +" consumption scenes, create an international consumption environment, promote the high-quality development of ice and snow economy, and activate new consumption momentum. At the event, the Department of Commerce of Heilongjiang Province released a series of winter consumption promotion activities, special tourism routes, key ice and snow events, and so on. Various regions in Heilongjiang will take advantage of the high-quality platform provided by the event to carry out diverse and rich ice and snow themed consumer promotion activities.