Hainan will focus on three major directions to further develop the inbound tourism market.

Li Haigang, Deputy Director of the Department of Tourism and Culture, Radio, Television, and Sports of Hainan Province, and spokesperson, stated that in the first month of the island's closure for operation, the inbound tourism market in Hainan has shown positive and profound changes in terms of scale, structure, and quality, achieving a good start. In the future, Hainan will focus on three main directions to further develop the inbound tourism market: deepening the source market. Carry out activities to promote outbound and inbound tourism, planning to conduct no less than 10 batches of promotion activities in major source markets this year, while actively inviting overseas travel agencies and airlines for on-site inspections and negotiations to deepen cooperation consensus. Strengthen promotion empowerment. Actively strive for important events such as the China International Tourism Fair to be permanently stationed, make full efforts to bid for the World Tourism Economic Forum, expand influence through high-end platforms, and continue to promote the "visa-free + duty-free" core brand in conjunction with the online international social media platform and the global promotion network of the Ministry of Culture and Tourism. Build a solid service foundation. Strictly implement the "Hainan Province Implementation Rules for Supporting Inbound Tourism Incentives", increase efforts in transforming the international service environment, enhance comprehensive competitiveness with high-quality services, and enhance the reputation of Hainan as an international tourism consumption center.