OpenAI plans to test targeted advertising in ChatGPT as part of a revenue growth initiative.

OpenAI will launch advertising tests in the ChatGPT app for some users in the United States in the coming weeks. This move marks a significant shift for the company in its efforts to generate revenue from this popular chatbot. The company revealed on Friday that the advertising targets will include free ChatGPT users as well as users of the new low-cost Go package, which was initially launched in India and is now expanding to the U.S. market with a monthly fee of $8. The higher-priced ChatGPT premium version will remain ad-free. The decision to test advertising business comes as part of OpenAI's overall strategy to diversify revenue streams before a potential initial public offering, and also to offset the high costs of developing and maintaining artificial intelligence systems.