The silver-haired economy is heading towards a blue ocean market worth tens of trillions of dollars.

The "15th Five-Year Plan" proposal suggests actively addressing population aging and optimizing the supply of basic elderly care services. Minister of Civil Affairs Lu Zhiyuan recently stated in an interview that efforts are being made to actively promote the development of the silver economy and to introduce high-quality development support measures for the silver economy. China is gradually entering an aging society. The China Population and Development Research Center predicts that during the "15th Five-Year Plan" period, the elderly population in China will grow rapidly, from the current approximately 310 million people to 390 million people by 2030. The elderly consumption market, once seen as a "sunset issue," is now restructuring the boundaries and connotations of the Chinese economy as a "sunrise industry." As the post-60s and post-70s generations gradually enter retirement, the "new silver generation" is building a trillion-dollar new consumer market covering health, entertainment, technology, and fashion, driven by their pursuit of self-realization, quality, and values. With abundant energy, considerable wealth, and a new attitude towards life, they are breaking stereotypes of the elderly as a "burden" or "drag," and pushing the "silver economy" from the margins to the center stage of the economy.