Insider: OpenAI is considering embedding advertisements in ChatGPT.

According to an insider, OpenAI employees have discussed plans to adjust the artificial intelligence model in order to prioritize showing promotional content when users make related queries to ChatGPT. For example, when a user searches for mascara recommendations, advertisements for makeup products from Sephora may appear. Another person who has seen the ad design drafts mentioned that in recent weeks, OpenAI employees have also designed drafts for various forms of advertising presentation for ChatGPT. Another insider mentioned that OpenAI hopes to create a new form of digital advertising, rather than simply replicating existing models like social media advertising. Previously, the media reported that OpenAI has collected a large amount of user interest-related information through detailed conversations, and is considering whether to place advertisements in ChatGPT based on this historical data. Analysts and advertising industry executives both believe that ChatGPT conversations where users explicitly express a willingness to purchase can be seen as an advertising "goldmine". The aforementioned insiders also pointed out that one of the solutions being discussed by employees is to give priority to showing promotional content when ChatGPT replies to user queries. For example, by adjusting the artificial intelligence model to ensure that promotional content can appear in the responses from ChatGPT.