AI threats and the invasion of the advertising cold wave, European old media giants welcome the "difficult 2026"

According to the Wise Finance APP, European traditional media giants, i.e. the largest media content publishers and broadcasting companies, may face more severe business challenges in 2026. This is mainly due to the threat and disruption of artificial intelligence to their long-standing traditional business models. In addition, the uncertainty at the global macroeconomic level may further significantly shrink the advertising budgets of these companies compared to 2025.