State Administration for Market Regulation: Establish a database for live streaming marketing entities and a monitoring information system for live streaming e-commerce.

The General Administration of Market Supervision and other departments have issued the "Special Action Plan for the Quality and Safety of Industrial Products Sold Online". It mentions the establishment of a live streaming marketing entity information database and a live streaming e-commerce monitoring information system. Strengthen data reporting and establish a live streaming marketing entity information database. Organize monitoring of high-risk live streaming marketing activities, and transmit any illegal clues discovered during monitoring to the local market supervision department for prompt legal action.